Welcome to the reputation economy

For over twenty years, RepTrak has been the go-to provider for reputation data and insights, helping organizations understand and improve their corporate reputation. With their flagship Global RepTrak 100 report, RepTrak offers an annual definitive ranking of corporate reputation for the world's leading companies, providing valuable benchmarks that influence strategic decisions and stakeholder relationships.

The Global RepTrak 100 report is more than just data; it's a definitive ranking system recognized industry-wide, a report that reinforces RepTrak’s leadership in the reputation industry. Demanding similar attention in importance is RepTrak’s homepage, being the first or second touchpoint for leads. The challenge was to design landing pages that not only met the aesthetic and functional needs of their users but also reinforced RepTrak’s brand as a trusted and authoritative source.

With the report being their top lead generator for the year, the landing page needed to be engaging, fast-loading, and seamlessly integrated into their Contentful site. Beyond aesthetics for outside visitors, their internal team required:

1. Contentful modeling conducive to empowering Content Managers

2. Guidance on technical integrations

3. New design system

With any project, proper guidance is an often overlooked prerequisite. It’s fairly common to “know what you want” and have no idea how to get there. It’s even more common to “know what you want” and for that journey to achieve the “want” be illadvised. Without the outside perspective of a technical solutions partner, internal biases and inefficiencies multiply.

We approached this project interdisciplinary and agile - like always. Assuming the role of impartial confidant, we were able to give the RepTrak team objective recommendations, allowing us to focus on speed (TTM) with a collaborative touch.

The Home and Global RepTrak 100 landing page have been given a complete overhaul, designed to elevate user experience, increase engagement, and drive conversions. Not to mention, make content editing and management easier for all parties internally.

The redesigned landing page is a testament to our collaborative efforts with RepTrak, merging aesthetics with functionality. By focusing on user experience and leveraging Contentful's robust capabilities, we created a page that not only highlights the significance of the Global RepTrak 100 report but also aligns with RepTrak's brand values and business goals.

The design features intuitive navigation, clear calls to action, and visually appealing elements that draw attention to key insights from the report. We also incorporated responsive design principles to ensure the page performs well across devices, catering to a global audience.

The new landing page is not just a one-time update; it’s a strategic investment in RepTrak’s digital presence. By ensuring a seamless and engaging experience, we’ve laid the groundwork for future enhancements that will extend to other areas of their Contentful site.

We ensure our clients stay at the forefront of their industries with robust, fast loading, and user-friendly website designs. Check out the Global RepTrak 100 to see if your company made the list.