News &
knowledge

Right here, we’ll share stuff we know, what we’re up to and what we’ve been working on.

From Vision to Action: Digital Sustainability for a Better Tomorrow

Follow along as we chronicle our digitial sustainability efforts.

Why You Should Think Twice Before Using AI

Adapt CEO Kresten Wiingaard shares his thoughts on the AI revolution.

5 Ways to Increase Your Digital Sustainability

It’s our responsibility to develop websites and digital products as sustainably as possible. Here are a few ways you can reduce your digital footprint.

Time is Running Out! Make the Switch to Google Analytics 4

Don’t miss a beat. Here’s how (and why) to make the switch to GA4.

Thinking of a CMS Migration? Consider the Following First

While the prospect of migrating to a new CMS may seem daunting, we’re happy to report that it’s not as overwhelming as it may appear.

6 Reasons Why Web Accessibility Is Good for Business

There are lots of advantages to creating a digital solution with web accessibility in mind. Here, we’ll give you 6 reasons why web accessibility creates value for your business.

What We Learned at the World’s Largest Accessibility Conference

Everyone knows what a hamburger menu is, right? Wrong!

How Sustainable Was the Internet This Year? 🌎

It's been quite a year! Let's see how 2022 stacked up, sustainably speaking.

The Valentine's Day Phantom Strikes Portland Again ❤️

For the 47th year in a row, Portland's downtown has been covered in hundreds of red hearts!

🍪 The Cookie is Crumbling...

The chief source of online tracking is going away… Now what?

🇺🇦 Helping Ukraine: We’re So Proud of Our Colleagues

This week our teammates successfully updated suUkraina.lt to a new version that is integrated with Contentful.

2023 Buzzword: Composable 🧱 What it means and what we think of it...

Scale resources by building content once and making it accessible and reusable across teams, markets, channels, and devices.

How Adapt Aligns With the UN’s Sustainable Development Goals: Reduced Inequalities

The key to achieving the Sustainable Development Goals? Reducing inequalities and ensuring no one is left behind.

Let’s Make 2023 the Year of Accessible Websites 🌐

Happy New Year! In 2023 let’s make web accessibility a top priority.

The Future of E-Commerce (or Our Predictions for 2023 😉)

“Personally, I hope 2023 will be the year of sustainable user experiences.”

How Adapt Aligns With the UN’s Sustainable Development Goals: Affordable and Clean Energy

Let's ensure access to sustainable energy for all.

Yes, Websites Have a Carbon Footprint!

The digital world can feel intangible, but the internet has a large carbon footprint.

What’s a RACI Chart? Tips and Tricks for Using This Project Management Tool

This is a great way to maintain clear and open communication with all stakeholders.

Where it all started

I had the chance this week to see where it all started for Adapt. Copenhagen, Denmark.

Creating more value for your business and society

Last week, all of the Adapt business groups gathered for a workshop regarding the United Nations' Sustainable Development Goals.

The definition of interesting

In total, he speaks five languages, but that’s probably a whole blog post in itself.

A Look Into Our Biosphere

We’re determined to reduce threats to this incredible planet.

How Adapt Aligns With the UN’s Sustainable Development Goals: Gender Equality

Our core values and mission are built on Making a Difference.

A shipwreck and doing work with purpose

Nature, Sustainabilty, and Progress - A Ten-Photo Story

"If you truly love nature, you will find beauty everywhere." -Vincent van Gogh

The Real Scoop on Updating Your Company’s Wikipedia Page

Follow the rules, take your time, and above all… have patience.

Digital Survival: When things don’t go as planned

From big projects being delayed to daily routines being shifted, things are unpredictable. So how do we deal with this knowledge in the digital space?

Your guide to App Store optimization (ASO)

App Store Optimization (ASO) is the field that deals with optimizing searchability and downloading conversions for apps. Read this blog to learn about how you can make small adjustments for big ASO impact.

Your guide to web accessibility

Web accessibility is a joint effort and many different parties influence how the overall user experience is expressed. We've made a guide to how you can help increase the availability of your site and why it's important.

Can Gatsby replace your CMS? Part 2

GatsbyJS is quickly gaining momentum in the web industry. But how does it fit into the landscape of the traditional CMS? In this series, we will explore the trade-offs between a decoupled Gatsby site and a traditional, monolithic CMS such as Drupal or Wordpress.

Can Gatsby replace your CMS? Part 1

How to manage SEM & SEO during challenging times

COVID-19 has changed the state of mind of the entire world and the focus has shifted from everyday business to national lockdowns. The digital landscape is also affected by COVID-19.

The untapped potential for businesses

One of the big questions businesses should be asking themselves is; can we stay competitive without an omnichannel platform? The short answer is no. A slightly longer answer is: probably not. In my opinion, it is simply because of the fact, that the ability to keep the data in one place will be a crucial factor in the future competitiveness of businesses and their ability to grow. Which makes the right tools to help exploit the data-potential crucial.

Why web accessibility is even more important in and in the face of COVID-19

More people are accessing the digital world out of necessity due to COVID-19 who may have avoided it before. With 30% of internet users from ages 16-64 with some form of disability, web accessibility is now of extreme importance.

Making. Shopping. Better.

Retailers that understand how to combine their physical stores with digital solutions are going to win the retail battle.

Why web accessibility is so important

Web accessibility is, in its bare essence, about creating digital solutions, digital design, and content that can be used by all people on the web regardless of cognitive or motor skills.

Context is vital when you work with instore concepts

It is extremely important to do very thorough research of the context in which the installation should be placed. Interaction with a digital installation in the public space has some social consequences that are important to take into account.

Why marketing Automation is so much more than emails

When thinking of marketing automation, email flows are probably the first thing that comes to mind. However, marketing automation is so much more than just smart email campaigns.

Five reasons why self-service can improve the customer experience

I’ll give you five reasons why a self-service platform can benefit your users as well as your business.

Our ecommerce predictions for 2021

From day to day life, to businesses big and small, there is very little that Covid-19 has not had an effect on. Particularly, ecommerce sales have seen record growth, which makes having a strong overall digital presence even more important than before. Learn more about a few of our key predictions for ecommerce in 2021.

Talking Typography with Jason Pamental

Jason Pamental has been working in web design and typography since the early 90's. He has seen the internet go from having very little freedom of expression to so much. Now he is advocating to keep it that way.

Adapt's own Marco Villegas speaking at DrupalCon 2021

“With Drupal's 20th anniversary, it's more important than ever to talk about how teams can contribute to Drupal. I'm so excited to share this important topic at DrupalCon 2021.” Adapt is very proud of Marco and his work in the Open Source space.

Remote Teamwork From the Viewpoint of an Adapt USA Creative

Working remotely is a shift that many individuals and companies have made within the past year. Learn more about the experience of an Adapt USA creative and how our team builds relationships while being at home in the article below.

Front-end performance optimization and why it’s important

You can browse a lot of data (movies, series, and descriptions) through mouse clicks, swipes, presses, and gestures, and you are most likely not even thinking about how fast and easy this usually is - until it’s not. You are likely to only experience negative feelings, like annoyance and impatience, when the experience is NOT fast and easy, as we are all so used to modern digital services being fast.

Should your next digital commerce setup be headless?

In this whitepaper, we give you some reasons why you should seriously consider making the move. Furthermore, we add some guidelines to determine if your business is ready for a headless setup.

The cookie crumbles: How to handle the loss of third-party data

Third-party data is on its way. Headed straight for the exit. Out of here. In 2023, Chrome will stop supporting third-party cookies. We know that and if you work with digital marketing probably so do you.

Why web accessibility is even more important in 2020 and in the face of COVID-19

Let us give you a few reasons why, In 2020 and in the face of COVID-19, you should ensure that web accessibility is a top priority in your digital presence.

Bringing Drush and Migrate Tools closer

In this post, the relationship between Drush migration commands and Migrate Tools commands are related is examined; along with how part of them could be brought together a bit more, and how DrupalCon and Adapt have helped to start this effort.

MeiliSearch & Lando: Test Driving an Alternate Search Backend

MeiliSearch is a powerful open source search backend built in Rust. So how can you add it to your local development stack? We'll explore what MeiliSearch is and how to get it up and running in your local environment.

Normal releases app in Finland.

Together, Adapt and Normal launched the first version of the Normal app in Denmark back in 2018. The vision was to create a marketing platform to connect, attract and retain their loyal customers.

Adapt & SYNLAB designs new Corona-website, giving more Danes access to tests

The week before Easter, Adapt got a call from SYNLAB Digital Medical Services. On their hands they had a task with great societal impact. One week was all they had to finalize the new coronaprover.dk for Danske Regioner og Sundheds- og Ældreministeriet and thereby increase the test capacity dramatically.

Two Adapt-profiles debut on M-lists

Every year Dansk Markedsføring celebrates the best in the marketing, media and communications industry when they release the M-list and the M-talents list. The 2021-lists have just been made public and Adapt is represented on both.

Sygeforsikringen Danmark: Human-centered solution by human-centered organization

Sygeforsikringen "danmark" is a non-profit health insurance organisation set up to help its members cover medical- and treatment related expenses. We teamed up with them for the creation of their new site, to ensure that they stay human in an increasingly digitalised world.

A gift universe built for the users

InterFlora came to us to get help, creating a brand new gift universe which had to designed as an inspiring user experience. Together we have created a website that guides the users through InterFloras impressive flower and gift universe in a personal and effortless way.

A simple check-out flow based on conversational UI

With more than three million customers, Tryg is one of the biggest insurance companies in Scandinavia and their digital business is growing. We teamed up with them to develop an online version og "Tryghedspakken" - The security package with a sharp focus on the user experience in an otherwise very complex product.

We built SPORTMASTER’s ecommerce powerhouse

When we teamed up with SPORTMASTER in 2013, their ambition was clear: The best webshop in the country, and a full omnichannel transition. Two years later, they won gold for best omnichannel business. Together, we continue to pursue new venues to deliver even better customer experiences.

News & knowledge