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Here’s your source for the latest bite-sized news, insights and ongoing activities. Have a read.
01.
10.01.2024
Speculation rules: Faster than ever
Most websites are built with the intention of capturing, funneling, and converting our audiences into taking a desired action. In order to do this, companies spend copious amounts of time crafting unique, personalized user experiences and flows that speak to each visitor's needs and desires - this is all very important, but is wasted if the underlying problem has to do with poor loading times. Read on to see how speculation rules can benefit your users, site, and overall business goals.
02.
09.24.2024
Web Accessibility: A Legal, Ethical, and Business Necessity
Chances are, you or your employer has a website. And ensuring that your website is accessible to all users is no longer optional—it’s essential. Recent reports highlight a growing trend of lawsuits targeting businesses for not meeting accessibility standards, with companies often blindsided by complaints about their website’s inaccessibility to visually impaired users. For any business with an online presence, these lawsuits, though legal in nature, underscore a broader issue: the need to create inclusive, user-friendly digital experiences.
03.
08.20.2024
The Impact of AI Overview on SEO: What You Need to Know
SEO professionals are facing a drastic shift in the landscape they've carefully navigated for decades. With the introduction of Google’s AI Overview (AIO) in 2023, long-established SEO strategies are being upended, leaving experts frustrated and concerned.
04.
08.15.2024
Challenging Digital Expectations in Higher Ed for Gen Z
Our educational system – be it universities, community colleges, trade schools – is the engine that powers our society, economy, and communities. And after the Pandemic, many schools were forced to compose their first digital student experience plan, and beyond that, a comprehensive strategy. Having the appropriate tools to manage channel communications with the current and next generations of learners is essential to their continued success. In 2022 alone, 10 million students enrolled in online courses. This period has accelerated the Digital Transition – students now expect a digital experience by default from their educator.
05.
07.30.2024
Your Customers Hate JS (they just don't know it)
My name’s Jesse Day and I’m the Technical Director of Adapt Agency, USA. Here's how I see it.
06.
07.24.2024
What is Content Modeling?
Content modeling is the process of defining the structure, types, and relationships of the content used on a website or within a content management system (CMS). It serves as a blueprint for organizing and managing content in a systematic way, ensuring consistency, efficiency, and adaptability in content creation and management.
07.
07.23.2024
Google: Third-Party Cookies Decision, Did This Just Happen?
Many of you are now reading today about Google’s decision to keep third party cookies after four years (or what feels like a decade to marketers) of actively encouraging folks to use a first-party strategy. As a reminder of what this issue was, under pressure from privacy advocates, Google began the process of removing cookies from Chrome and replacing it with a company-led initiative called Google’s Privacy Sandbox.
08.
07.17.2024
Transform Support into Expert Leadership: Maximizing Your Digital Potential
Transforming support into expert leadership is essential for maximizing digital potential. Traditional support packages offer incremental growth, but in today's rapidly evolving digital landscape, firms need more than just routine maintenance to stay competitive. At Adapt USA, we’ve shifted our focus from mere support to providing strategic leadership. This involves leveraging a robust tech stack, ensuring seamless integration, and fostering collaboration among diverse teams. By moving beyond the basics and embracing expert guidance, businesses can achieve significant growth and outpace the competition.
09.
Ensuring Unmatched IT Security with ISAE 3402 Certification
07.12.2024
10.
Elevate Your Digital Presence with Adapt’s Official Contentful Site Audit
07.11.2024
11.
Algolia AI Personalisation For The Quickest & Easiest Way To Increase Conversions
07.10.2024
12.
Maximizing CLV with Flawless Web Design: How Contentful and Adapt Agency Lead the Way
07.03.2024
13.
The Other Side of Sustainability: A Recap of Our Earth Day Event with UConn
06.25.2024
14.
Certifications, How To Use Them In Your Buying Process
06.13.2024
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