client

8am

deliverables

Contentful Migration, Architecture Strategy, Developer Enablement, Asset Management

8am, Legal Tech Unified on Contentful

Five brands, one vision — streamlined onto a future-proof Contentful architecture.

Collab Summary

5 brands → 1 architecture: MyCase, LawPay, CasePeer, Docketwise, and CPACharge now managed in one scalable platform.
Faster publishing cycles: Marketing teams can launch campaigns in hours, not days.
Consistent branding & governance: Centralized templates + Frontify DAM integration keep every asset on-brand.
GEO & SEO + growth built-in: Redirects preserved, structured content for AI/SEO visibility, and scalable content modeling.
Future-ready: Supports personalization, localization, and new product rollouts.

The Challenge

Multiple legacy CMS platforms (WordPress, Hubspot, custom page builders).
Inconsistent publishing, heavy plugin dependencies, and thousands of scattered media assets.
Upcoming rebrand (8am) required unifying operations across all Affinipay brands.

All spaces, managed from one location.

The Solution

Adapt partnered with Contentful to deliver. Beginning with a full migration of MyCase.com from WordPress to Contentful.

Key elements of the MyCase solution included:

Full migration of MyCase.com (166+ pages, 400+ blog posts, 4,700+ media files).
Structured content model for blogs, guides, webinars, press, videos, and landing pages.
Design system standardization: Streamlining and standardizing design components across the site
SEO continuity, GEO visibility: Preserving 143+ SEO-critical redirects and improved metadata governance
MarOps enablement: Integrating Marketo forms directly into Contentful’s structured model
Tech enablement: Connecting Frontify DAM to manage brand assets consistently across all brands

With the help of an Atomic Design System, this solution became the blueprint for ongoing migrations and updates across the broader 8am portfolio.

Integrated DAM sharing assets between all 8am spaces and entities.

Shared DAM: One asset library powers all 8am brands — no duplication, no outdated files.

The Results

8am now operates on a centralized, API-first content platform that empowers its marketing and digital teams to scale campaigns faster, maintain consistent brand messaging, and collaborate more efficiently.

Key outcomes include:

Reduced time-to-publish: Structured workflows + reusable components speed content delivery.
Cross-functional alignment: Brand, marketing, and digital teams now collaborate inside one system.
Centralized asset management: DAM integration supports consistency across all brands.
Scalable foundation: Positioned for personalization, AI readiness, and continued growth.

“It’s truly a night and day difference working with this new flow [Contentful] ... It’s fantastic.”

Alexander Maxwell, Senior Designer, 8am

Modern Legal Tech Runs on Contentful.

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