Two Adapt-profiles debut on M-lists

Every year Dansk Markedsføring celebrates the best in the marketing, media and communications industry when they release the M-list and the M-talents list. The 2021-lists have just been made public and Adapt is represented on both.

Rikke Frelle and Christoffer Vinther-Høj


Each year the M-lists are put together by an advisory board of industry experts, handpicking who will make it on to the lists from a pool of nominees. This year 178 professionals were chosen for the M-list and one of them is Adapt’s Managing Director and Partner, Rikke Frelle. Christoffer Vinther-høj, Lead Business Developer for Adapt, made it onto the M-talents lists as one of only 20 names. For both Frelle and Vinther-Høj it is their first time to receive this accolade.

On the grounds for admittal the M-list advisory board had this, among other nice things, to say about the two Adapt-profiles.

From Adapt, we send our congratulations to both Rikke and Christoffer.

“With her analytical perspective and a solid business understanding, Rikke has put transformation and success on Adapt’s agenda - and herself in the Director’s chair. This in just six years. With Rikke at the forefront Adapt has gone from a develop house to a strong digital agency, from red to black numbers on the bottom line and for the first time awards have been flowing in.”
Rikke Frelle
“High energy and tall ambitions is what you get with Christoffer. This has not only led to one promotion after the other, but also created great value for Adapt’s Clients. When Christoffer works, he does so with high integrity and a solution-oriented and pragmatic approach to challenges and processes”
Christoffer Vinther-Høj