The Other Side of Sustainability: A Recap of Our Earth Day Event with UConn

The internet currently accounts for 4% of global carbon emissions—a number that is steadily rising. This serves as a powerful reminder of the urgency with which we must adopt solutions to reduce our digital carbon footprint.

Kresten took the floor to share our approach to digital sustainability at Adapt Agency. He introduced the concept of "system value," which integrates business, environmental, and societal considerations into decision-making processes. The internet’s carbon emissions are double those of the airline industry, and streaming services significantly contribute to this footprint. He urged the audience to adopt mindful digital behaviors, such as reducing unnecessary streaming and minimizing email use.

Kresten also detailed our commitment to creating environment-friendly digital solutions. He explained that 80% of a product’s environmental impact is determined in the design phase, emphasizing the importance of sustainable design from the outset. At Adapt, we focus on green hosting, performance optimization, and reducing digital waste to achieve our sustainability goals.

Doug emphasized the need for a shift in digital consumption behavior. Achieving net zero by 2050 requires reducing greenhouse gas emissions to nearly zero and balancing any residual emissions through permanent removals. He highlighted the role of educational institutions like UConn in fostering sustainability through research and innovative models that create shared value.

Doug also discussed the challenges and opportunities in promoting digital sustainability. He noted that while many companies intend to be green, sustainability often becomes an afterthought. He stressed the importance of incorporating sustainable practices into business operations from the beginning, rather than delaying them to later phases.

• Digital Sustainability Model: At Adapt Agency, we integrate digital sustainability into our operations, focusing on minimizing environmental impact from the design phase.

• Green Hosting and Optimization: We prioritize green hosting solutions and optimize website performance to reduce digital waste, using tools like Google’s Lighthouse to measure and improve environmental impact.

• Behavioral Change: Educating clients and the public about digital sustainability is crucial. Businesses should adopt sustainable practices proactively, rather than as an afterthought.

• Industry Impact: We discussed the significant environmental impact of industries like cryptocurrency and the responsible use of AI technologies, urging companies to consider the environmental costs of digital innovations.

The session concluded with a Q&A segment, where the audience posed insightful questions about overcoming resistance to digital sustainability, the role of AI in exacerbating digital pollution, and how to effectively integrate human and environmental sustainability. Kresten and Doug emphasized the importance of awareness, education, and strategic planning in promoting sustainable digital practices.